Ian's mother got sick, and seven months later she was gone. She left a death benefit behind — and what she had wanted the whole time was for her kids to go be the best they were capable of being. So Ian and his sister, Vonny, bought a camera with it. Together, the siblings and Kadri filmed it, Kadri cut it, mission complete.
The first thing they made was a tribute music video for her. Nobody hired them. It was love expressed through film and music.
Then people watched it, and people moved. “That was beautiful.” And then, over and over: “Could you tell my story like that?”
That is the whole thesis of this business, and we got it for free on day one: a true story, with no strategy anywhere near it, inspired people to act. We have never once needed convincing.