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May 2, 2017

"Half of the storytelling ability is sound.” - Joe Herrington, Principal Media Designer for Disney parks in the Imagineering department.

George Lucas once said, “The sound and music are 50% of the entertainment in a movie.” If you have ever seen a “behind the scenes” segment of a movie or tv show, you may have felt awkward when watching the scenes without music and sound. The same applies towards commercials and videos. We lose so much of the “feeling” without the sound and music.

The power of sound and music are so important that companies around the world are spending great amounts of money to sonically brand themselves to consumers. It is truly a vital part of the equation that should not be overlooked or underestimated. Music and sound add emotions, texture, and help stick what is being watched into the memory of the beholder.


"Symphonic Expression is the art of embedding music and sound into the echoic memory.”


Lifted Studios, located in Broomfield Co., is the home of Lifted Film & Music. Here, we score films, create custom soundtracks and custom music for various types of projects. Contact us today to learn more about how we can help you with your sonic needs.

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