Filmmakers + Fractional CMO
We build cinematic film systems for studios and service brands — story, film, funnel, follow-up — engineered to book premium clients predictably.
Ian's mother got sick, and seven months later she was gone. She left a death benefit behind — and what she had wanted the whole time was for her kids to go be the best they were capable of being. So Ian and his sister, Vonny, bought a camera with it. Together, the siblings and Kadri filmed it, Kadri cut it, mission complete.
The first thing they made was a tribute music video for her. Nobody hired them. It was love expressed through film and music.
Then people watched it, and people moved. “That was beautiful.” And then, over and over: “Could you tell my story like that?”
That is the whole thesis of this business, and we got it for free on day one: a true story, with no strategy anywhere near it, inspired people to act. We have never once needed convincing.
We carried the wedding instinct straight into business work — make it beautiful, make it true, hand it over. And for years the same thing happened. A client hired us. We did the best work we'd done to date. They loved it. They posted it. It got likes from their cousins and their competitors. Then nothing. No calls. No bookings. No line on the P&L that moved.
We used to explain that away — wrong audience, bad timing. The actual answer was simpler: a film with nothing behind it is a very expensive Instagram post. We'd been handing people the loud part and no quiet part. No page for the film to live on. No capture. No follow-up. Nobody's fault but ours.
So we learned the other half of the job. There are two ways to move a person to action — inspiration and manipulation. We picked one, and we've never once regretted it.
Every LIFTED engagement moves through the same story-psychology sequence — four beats that turn a true story into inspired action. Scroll through it.
The psychology
The tension, the truth, the reason to care. Before any camera comes out, we find the one decision your film has to drive.
The craft
This is where LIFTED is undeniable. Film-level visuals that make you look and feel like the market leader — not another voice in the feed.
The deliverable
Trailer, short, doc, film, or series. One shoot yields 20–50 cutdowns — a library of assets, not a one-off video sitting on a hard drive.
The outcome
Attend. Buy. Believe. Share. Every asset gets deployed into a VidLead funnel — landing page, CRM, lead capture, five-email nurture, retargeting cuts — so the film that inspired them has somewhere to take them next.
Now booking · Q4 2026
One shoot day. A season of assets. A funnel that runs them. Anything booked after mid-October doesn't finish in time for the holiday season — that is a true deadline, not a fake one.
One flagship film. Enough to prove the offer.
The full Fall Story Slate — story, cinema, asset kit, funnel.
Signature + Fractional CMO through the holidays.
Real-deadline scarcity
Book by mid-October 2026 to launch before the holiday season. After that, we deliver into January — which is fine, but it isn't your holiday quarter.
Video isn't content. It's infrastructure for a predictable client engine. We build both halves — the film people remember, and the system that turns it into booked work.
01
A growth partner who aligns story, offer, and audience — every asset has a clear job to do.
02
Film-level visuals from founders who are behind the camera on shoot day — no account managers, no handoffs, no junior editors learning on your budget.
03
Expert strategy at every step. We help you prioritize, decide, and keep your marketing focused — from planning through optimization.
04
We build your funnel, install your CRM, and deploy automated email, text, and chat follow-up so leads move to a booked call — automatically.
People assume a husband-and-wife shop means one professional and one helper. We'd like to clear that up. We're both behind the camera on production days. What's different is what we own after the cards come out.
Cinematographer · Systems & Fractional CMO
Ian is the cinematographer on most production days. He and Kadri build the shot list together, and he preps the set before anybody rolls — blocking, lenses, light, and where the sun will actually be in forty minutes.
Then he builds the half that runs quietly — the funnel the film lives in, the CRM behind it, the follow-up that goes out at 8am on a Tuesday whether anybody feels like sending it.
He stays on after delivery as fractional CMO, which mostly means being the person who asks the unwelcome question: did this actually move anything? He also owns the framework, and is turning it into something teachable.
Filmmaker · Story & Post
Kadri is the master editor. She's the one who decides what the story becomes — which take is the truth, where the silence goes, what gets cut to make the rest land.
That's the part of this business that can't be bought. Anybody can rent our camera. Nobody can rent her judgment about which twelve seconds of an interview are the ones that matter. Most shops sell you the shoot day. The film is written in the edit, and that's hers.
Trusted by
"Stories that inspire action. We go where the story is — because nice video doesn't move anyone, and tension does."
— The LIFTED Framework
Free · 20 minutes · No pitch deck
A strategic fit call to learn about LIFTED, clarify where your story or funnel may be underperforming, and identify your best next step. Before the call, we'll run a quick AI-assisted diagnosis of your site and socials so we start with a brief, not a blank page.
Pick a time that works. You’ll get a confirmation and a calendar invite within seconds.