Lead capture and funnels
Websites and funnel pages built around one clear next step. The film or the offer does the persuading, and the page makes it easy to raise a hand.
Broomfield, Colorado · Filmmakers + Fractional CMO
AI systems integration for Colorado small businesses
A great film with nowhere to send people is a guess. So is an AI tool nobody connected to anything. We're Ian and Kadri Bennett, filmmakers in Broomfield. We build the systems behind the story: lead capture, CRM follow-up, booking flows, content pipelines and GA4 measurement, with AI-assisted steps built into them.
5.0 on Google 6 reviews
01
What we build
The system around the story.
AI automation for a small business isn't one tool. It's the path from first click to booked call, with every step connected and counted. These are the pieces an engagement can include.
CRM follow-up
Every new lead lands in a CRM with a pipeline you can actually read. Email, SMS and chat follow-up run on a schedule instead of on memory.
Booking flows
A calendar people can book from the page they're already on, with a confirmation and calendar invite that arrive on their own. Less back-and-forth over email.
Content pipelines
One shoot day can yield 20 to 50 cutdowns. We set up how those clips, stills and posts move from the edit to your channels, so the library gets used instead of sitting on a hard drive.
Measurement in GA4
Google Analytics 4 with key events for the actions that matter: calls, form fills, email clicks, booking requests and confirmed bookings. Tracking goes in before launch, not after.
AI-assisted workflows
AI can take the first pass at the repetitive work: intake summaries, follow-up drafts, content repurposing and reporting, set up inside the same system as everything else.
02
Where AI fits
AI where the work repeats.
Every business has tasks that come back every day. These are the AI-assisted steps an engagement can include, connected to the same CRM, calendar and reports as the rest of the system.
- IntakeWhen an inquiry comes in, AI can summarize it into a short brief and file it in the CRM, so whoever calls back starts with context instead of a cold read.
- Follow-up draftingAI can draft the reply or the next email in your voice, from what the lead already told you, so follow-up doesn't wait for a free afternoon.
- Content repurposingFrom one film, AI can help pull transcripts, captions and cutdown ideas, so one shoot day feeds more of your channels.
- ReportingAI can help turn GA4 and CRM numbers into a plain-language summary that feeds the 30, 60 and 90-day reports.
03
How an engagement works
Discovery. Map. Build. Measure.
Four steps, in order. We set up the tracking before anything launches, so you can see what the work brings in, and what it doesn't.
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01Discovery
Start with how a lead moves today.
A free Greenlight Session first. Before it, we run a quick AI-assisted diagnosis of your site and socials. Then we walk the path a real customer takes, from first click to booked call.
- Greenlight Session (free, 20 minutes)
- Current tools, pages and inbox
- Where people stall or go quiet
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02Map
Draw the system before building it.
One map of every touchpoint: page, form, calendar, CRM, follow-up and report. It marks where AI-assisted steps can save your team time.
- Lead path and pipeline stages
- Where AI-assisted steps fit
- Baseline: calls, form fills, booking requests
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03Build
Install it, connect it, test it.
We build the pieces the map calls for and test them end to end before anything goes live. If the story is the missing piece, we film it.
- Funnel pages, CRM and booking flow
- Email, SMS and chat follow-up
- GA4 key events and AI-assisted steps
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04Measure
Read what it brings in.
At 30, 60 and 90 days you get a plain-language report: calls, form fills, booking requests, cost per lead when ads run, and what we'd change next.
- 30 / 60 / 90-day reports
- Compared to the baseline
- Fractional CMO support, if you want it
04
Why LIFTED
Why would filmmakers build your systems?
Because faster noise is still noise. Automation only helps when there's something worth saying, and saying true things well is what we've done since 2008.
Every LIFTED engagement runs on the same four beats: Story, Cinema, Asset, Action. The systems work is the Action beat. It gives the film somewhere to take people next. Read the framework on the homepage.
We work with small businesses, brands, professional service firms, nonprofits and mission-driven organizations. Filmmakers + Fractional CMO means the same team that tells the story also builds the funnel, the CRM behind it, the follow-up and the reporting.
Need the film too? See our video production in Broomfield and Denver.
05
Questions
Questions people ask us first.
Do we have to replace the tools we already use?
Not always. Mapping comes first, and the map shows what to keep, what to connect, and what to retire. When a business needs one place for its pipeline, we install and set up our CRM, with the funnel pages, booking calendar and follow-up living together.
What kinds of tasks can AI handle in a small business?
It depends on where the work repeats. An engagement can include AI-assisted intake summaries for new inquiries, first drafts of follow-up emails and messages, repurposing a film into transcripts, captions and cutdown ideas, and plain-language summaries of your GA4 and CRM numbers. The map in step two shows which of these fit your business.
Do we need a new video to start?
No. The systems work stands on its own. When the missing piece is the story itself, we're filmmakers first, and video production can become part of the same engagement.
What do you actually measure?
The actions that turn into business: calls, form fills, email clicks, booking requests and confirmed bookings, tracked as key events in GA4 and in the CRM. We take a baseline before launch and report at 30, 60 and 90 days. We don't promise a number before we've measured yours.
Do you work with businesses outside Broomfield?
Yes. We're based in Broomfield and work with clients across Denver, Boulder, Westminster, Thornton, Longmont, Lafayette, Louisville and Arvada.
How much does it cost, and how do we start?
We quote on the call. Start with a free, 20-minute Greenlight Session. Before the call, we'll run a quick AI-assisted diagnosis of your site and socials so we start with a brief, not a blank page.
“Lifted is top tier. I’ve been using their service since 2016 and never considered another company for my film and photography needs.”
Timothy “Tim” Wingate Jr. · Google review
Free · 20 minutes · No pitch deck
Book a Greenlight Session.
A strategic fit call to learn about LIFTED, clarify where your story or funnel may be underperforming, and identify your best next step.
- Clarity on goals, audience, and bottlenecks
- A recommended path forward
- No pressure, no obligation
Prefer email? info@liftedonline.com · (720) 849-3088
Pick a time that works. You’ll get a confirmation and a calendar invite within seconds.